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5 Steps: Use Market Research to Get More Out of Trade Shows

Date

Wednesday, October 16, 2019

Time

12:00 PM America/New_York

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Everyone knows just setting up a booth, hoping buyers will stop by to see your demo doesn’t cut it for healthcare IT trade shows. And that can eat up a significant portion of your marketing budget. What if you could use the event- and media surrounding it- to reach your target audience, establish your organization as a thought leader, and generate more new opportunities? Using market research helps healthcare IT companies cut through the noise and deliver a true ROI from events.


Market intelligence can be used to create content such as infographics, white papers, webinars, or social media that tells a relevant, intriguing story. When content is strategically used surrounding an event, you change the game.


During this 20-minute webinar, we will guide you through 5 steps to get more out of trade shows and share client examples. Our step by step process includes:

  • Establish your objectives for the event.
  • Execute the right market research program.
  • Identify the story and key insights behind the data.
  • Bring your story to life.
  • Share your story.
Presenter

Jessica Vicars

Jessica Vicars serves as Chief Marketing Officer and Strategist for Porter Research. She has spent her career in marketing, market strategy and product management roles with healthcare IT companies including McKesson, Vendormate, GHX, and Sharecare.